Rating: ***

As Salesforce’s chief digital evangelist put it, “Video has gone mainstream for B2B marketers and switched from a nice-to-have to an absolute must.” Simply having a generic video for your product or service is not enough. Videos—like all assets—are only as good as they are relevant and helpful. People want to see the most useful information at the right time, instead of being inundated with all the facts at every turn. 

Social media constantly evolves. Keeping up with platform updates and social trends can be a full time job. Our Social & Influencer Strategy team at Tendo stays on trend by monitoring social media channels and gathering new information and tips. One truth we’ve observed is that attaching an image to a tweet increases engagement, and the most effective image format is a social snapshot.

If you spend an entire first date talking about yourself, you likely won’t have a second date. The content marketing world is no different. You won’t continue to court a potential customer if your company talks endlessly about its products and services right out of the gate. To develop strong customer relationships, companies need to find out who their customers are, demonstrate an understanding of their pain points, and share appealing content at the right time.

It doesn’t take a rocket scientist to craft an innovative event marketing strategy, but it turns out that we can learn a thing or two from them. 

As a content strategist and producer, nothing beats a creative project that solves your client’s most complex content challenges. It’s an exciting journey that involves exploration, creativity, and collaboration. This is especially true of video projects, which often begin with a vision statement like, “we need a video.” Having delivered many creative videos over the years, we’ve developed a process that lets us explore and test ideas, while incorporating client input along the way and staying true to the project’s goals. 

Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact?