twitterfacebooklinkedin

THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Voice and Tone: Music to Your Customers' Ears

Posted by Laura Blackwell

December 21, 2015

Behind all great brands are great stories. And behind all great stories is great content. Developing this great content depends on innovative ideas, unique points of view, compelling visual elements, and a distinct and consistent voice and tone—and that’s just naming a few key factors.

Read More

Topics: Content Strategy, content foundation, voice and tone

2015: The Year of Personas

Posted by Christine Zender

December 18, 2015

Since Tendo’s founding in 1999, we’ve always sent out a holiday message. It’s a way for us to step back from our day-to-day tasks and deliverables and thank our clients and friendos for their collaboration, their support, and frankly, their business throughout the year.

Read More

Topics: Buyer Personas

5 Things Every Thought Leadership Program Needs

Posted by Paul Costanza and Zach Edling

December 17, 2015

Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool. 

Read More

Topics: thought leadership