I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind. 

Are you maximizing the impact of your brand’s voice to leave a lasting impression? Every interaction you have with prospective customers or long-time contacts is part of an ongoing conversation, and it’s important to make consistent use of your voice to strengthen that bond. Here are three simple steps to optimizing your brand’s voice for maximum effect.

At Tendo, we work with a range of clients—from those just dipping their toes into content marketing to companies with sophisticated content marketing machines. Whether we're helping them optimize an existing content marketing campaign or start a new one from scratch, we've found that there are a few common traits that all successful content programs share.