Social media hashtags are used to optimize content and increase engagement across social media channels. When used correctly, a good hashtag can help highlight a subject or categorize messages around an event. When used incorrectly, a hashtag can confuse an audience or result in content that looks like spam.

If social media is part of your content marketing strategy, great job! But if you aren’t integrating your social media with the rest of your content, it could be doing more to engage your audience and extend your company’s reach.

Integrating social media with your content means weaving the two together, such as adding a link from an ongoing community discussion to a blog post or e-newsletter article covering the topic of that discussion. And it can work both ways. You could also use that article to introduce a new discussion to your community.

The About Us section of many B2B websites often disregards this maxim. Like a whistle-happy zebra, many companies make this section all about them. Which despite the name, is a harmful approach to take. Customers' interest in your company is directly related to how it benefits them, how you will solve their problems.