The value of face-to-face connections for lead generation potential keeps events at the top of marketers' priority list. According to Forrester, 20 percent of the average B2B marketing budget is dedicated to industry events.
November 12, 2014
The value of face-to-face connections for lead generation potential keeps events at the top of marketers' priority list. According to Forrester, 20 percent of the average B2B marketing budget is dedicated to industry events.
Topics: Social Media, Content Strategy
November 12, 2014
Let’s not reinvent the banner ad.
Reading the New York Times recently, two tech articles caught my eye. Farhad Manjoo wrote about "The Fall of the Banner Ad," and Microsoft announced that it would make Office free for mobile devices.
Topics: Content Marketing, Content Creation, Content Strategy
November 11, 2014
Anyone who started their career in a newsroom and then switched to marketing knows that the methods and values in most newsrooms are challenging to fit into a corporate environment. In a newsroom, when you write something that gets powerful people mad, you know you’re doing your job well. In marketing, not so much. So why are more and more companies interested in brand journalism?
Topics: Content Campaigns, Content Marketing, Content Creation, Content Strategy