Social media constantly evolves. Keeping up with platform updates and social trends can be a full time job. Our Social & Influencer Strategy team at Tendo stays on trend by monitoring social media channels and gathering new information and tips. One truth we’ve observed is that attaching an image to a tweet increases engagement, and the most effective image format is a social snapshot.

It doesn’t take a rocket scientist to craft an innovative event marketing strategy, but it turns out that we can learn a thing or two from them. 

Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact? 

Social media is in a constant state of evolution and growth. Every day there are 500 million Tweets, 4.75 billion items shared on Facebook, and more than 80 million photos uploaded to Instagram. Faced with such a deluge of content, it’s easy to feel like your voice can’t be heard, or is a drop in the social media ocean. But when you do it right, social media can be the most effective way to connect with your target audience.

Inspiring others to share your content is a daily battle for content marketers, and this is exactly why we love viral marketing. According to kissmetrics, “a successful viral campaign can have 500–1000 times more impact than a non-viral campaign.” We are always looking for new and innovative ways to increase social engagement, so here’s a look at some of our favorite viral marketing success stories. 

For marketers, attracting eyeballs is a perennial challenge. You can create the best content in the world but if no one sees it, it’s like the proverbial tree falling in the forest. So much content is produced every day that it’s getting increasingly difficult to reach your target audience, much less generate leads. Word of mouth is the communication channel most trusted by B2B audiences, but for that to work you need to inspire people to share your content. How can you do that?

Working daily in social media, I know how rewarding—and frustrating—it can be. New products and features are released on an almost daily basis, and networks push so many updates that it’s nearly impossible to be fully caught up on social media. Social media strategists need to be aware of these changes and understand how they impact client recommendations.