A recent study cited distinct differences between marketers who have a documented content strategy and those who do not. While 93 percent of B2B marketers use content marketing, only 42 percent are effective at it. The marketers who have a documented content strategy are more effective and find every aspect of content marketing less challenging. And with so much content competing for audience’s attention, many companies are realizing content audits can play an integral role in building an effective content strategy.