Reaching and engaging an audience remains the biggest challenge for marketers. In a landscape with an ever-increasing number of channels, devices, and other distractions, the task has become tougher than ever. That’s why it’s critical to look for innovative ways to make your content more compelling to your audience. Interactive content can help. 

The much-anticipated Apple Watch has arrived at last, and though early reviews have been mixed, many publishers have been eagerly trumpeting plans to produce content specifically for the wearable. The New York Times announced plans for one-sentence stories and The Guardian announced its own watch-sized offering called "Moments." These are but two of the publishers rushing to adapt content for the latest Apple form factor, a move that looks like 2010 all over again. Yet in merely re-sizing content for the watch face, content providers risk missing a huge opportunity.

My name is Paul, and I’m addicted to the Investigation Discovery cable channel.

“ID”—for those not in the know—is Discovery Communications’ 24/7 collection of original and curated true-crime mysteries. Recently, my ID addiction led to the discovery of “Serial,” a new true-crime show that investigates a 15-year-old murder case. The show isn’t on TV. In fact, it’s not on radio or YouTube, either. It’s actually in a trendy digital format that’s risen in popularity by 25 percent from 2013-2014, according to Edison Research.