December 11, 2014
In January 2015, Google will officially roll out Google Tag Manager version 2 (GTM V2), its powerful website tag management system. If you aren’t using GTM yet to create and update tags to track activity on your website, now is the perfect time to start.
Topics: Content Metrics and Analytics, Website Content, Content Strategy
August 11, 2014
Does size matter? When it comes to social media metrics, not as much as it used to. Success in social used to be measured by followers and likes, numbers that indicate the size of your audience. Many brands these days, however, are looking for more sophisticated and enlightening metrics, such as engagement and conversion.
Topics: Content Metrics and Analytics, Social Media, Content Strategy
July 3, 2014
According to the Content Marketing Institute and Marketing Profs, events are the most effective content marketing tactic. They’re also a goldmine for content that can be leveraged and repurposed to drive engagement and demand. But to ensure your event content continues to add value, you need a plan.
Use these 10 tips to maximize the value of your live event.
Topics: Content Metrics and Analytics, Content Marketing, Demand Generation, Content Creation