As a marketer, getting your message out to the right people is your primary goal, and email marketing is still a highly successful way to reach your target audience. In fact, according to a 2014 McKinsey study ...

E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.