Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact? 

A thought leadership program can provide a host of benefits as a multi-pronged marketing tool. By offering original insights and opinions on important themes that audiences care about (or should care about), brands showcase vision, leadership, and ultimately, empathy for their prospects and customers. We shared our insights on this topic in our first post in this series.