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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

7 Steps to a Successful Content Audit

Posted by Zach Edling

March 27, 2015

A recent study cited distinct differences between marketers who have a documented content strategy and those who do not. While 93 percent of B2B marketers use content marketing, only 42 percent are effective at it. The marketers who have a documented content strategy are more effective and find every aspect of content marketing less challenging. And with so much content competing for audience’s attention, many companies are realizing content audits can play an integral role in building an effective content strategy.

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Topics: Content Audits

4 Catchy Infographics & Why They Work

Posted by Julie Jares

March 23, 2015

Ten years ago, when people referred to “content” they meant words. Most of the digital work we did at Tendo back then focused on words; images and graphics were secondary. Today, nothing could be further from the truth—both in the work we do and the digital content we see every day. But why?

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Topics: Infographics

How to boost engagement and raise online influence

Posted by Liz Eva

March 6, 2015

My colleague, Andrea, won Super Bowl tickets by participating in a contest on Twitter sponsored by the Bay Area Super Bowl host committee. I know, incredible luck, right? This got me thinking about how companies encourage user input to increase engagement.

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Topics: Social Media, Blogging, online influence