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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Don't Give Long-Form Content Short Shrift

Posted by Liz Eva

May 27, 2015

In an age when the average smartphone user reportedly has an attention span less than that of a goldfish, you might think that the shorter a piece of content is, the more likely it is to engage its intended audience. While there is definitely a case to be made for brevity, long-form content also deserves a place in your content mix. 

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Topics: Blogging, Website Content, Content Creation

Are Infographics Valuable Anymore?

Posted by Zach Edling

May 18, 2015

The infographic is dead; or if not dead, it's going extinct. At least according to Fast Company.

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Topics: Content Marketing, Content Creation, Infographics

How to Create a Killer Video in 5 Steps

Posted by Bill Golden

May 11, 2015

What happens after a video shoot often makes the difference between a decent video and a great one. And by after, I mean post-production. This is when you actually build and shape your story and add the graphics and music that make your video stand out. No matter the size of your project, it’s crucial to always plan the time and resources for post-production. If you don’t, you put the quality and value of your work at risk.

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Topics: Video