twitterfacebooklinkedin

THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Video Review: Obama: The Vox Conversation

Posted by Bill Golden

April 24, 2015

Rating: *****

In January, editors from Vox.com sat down with President Obama for a wide-ranging interview on several domestic and foreign policy topics. Vox has earned high praise for their innovative formats and use of data “to explain the News" and clarify complex topics. After reviewing "Obama: The Vox Conversation," I can say that the high praise is justified. 

Read More

Topics: Content Creation, Video

The Key to Success for Wearable Content

Posted by Benjamin Tomkins

April 17, 2015

The much-anticipated Apple Watch has arrived at last, and though early reviews have been mixed, many publishers have been eagerly trumpeting plans to produce content specifically for the wearable. The New York Times announced plans for one-sentence stories and The Guardian announced its own watch-sized offering called "Moments." These are but two of the publishers rushing to adapt content for the latest Apple form factor, a move that looks like 2010 all over again. Yet in merely re-sizing content for the watch face, content providers risk missing a huge opportunity.

Read More

Topics: Interactive Media, Content Creation

3 Social Media Updates You Need To Know

Posted by Andrea Leptinsky

April 14, 2015

Working daily in social media, I know how rewarding—and frustrating—it can be. New products and features are released on an almost daily basis, and networks push so many updates that it’s nearly impossible to be fully caught up on social media. Social media strategists need to be aware of these changes and understand how they impact client recommendations.

Read More

Topics: Social Media