We've seen a tremendous amount of articles about the overwhelming rate of content production, the saturated information market that content gets dumped into, and the disillusionment with content marketing as a result. But here's the thing: That's actually good news.

Social media is in a constant state of evolution and growth. Every day there are 500 million Tweets, 4.75 billion items shared on Facebook, and more than 80 million photos uploaded to Instagram. Faced with such a deluge of content, it’s easy to feel like your voice can’t be heard, or is a drop in the social media ocean. But when you do it right, social media can be the most effective way to connect with your target audience.