It doesn’t take a rocket scientist to craft an innovative event marketing strategy, but it turns out that we can learn a thing or two from them. 

Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact? 

Participating in event marketing can be a pretty big deal, whether you’re joining an event as an exhibitor or putting on an event of your own. It requires time, resources, and often a substantial budget. But according to the EventTrack 2015 survey, most marketers consider the investment worthwhile. In fact, 48 percent of brands realize ROI between 3:1 and 5:1, and 29 percent report a 10:1 return on their event marketing investments.