The most important goal of a B2B blog post is to resonate and satisfy the informational needs of your audience. But for a post to resonate, it has to be seen. The sheer volume of information available to your audience, though, makes getting seen incredibly difficult. It boils down to attention economics—a numbers game. In today’s age of blog overload, how do you get yours to stand out?

2014 brought another year of hyper-viral Web videos that racked up millions of views. We looked at five of the most watched to see how they generated so many views and shares.

Demand generation marketers are heavily investing in content creation. It’s a trend that doesn’t show signs of slowing as these same marketers still struggle to create enough content to meet customers’ informational needs across the buyer’s journey. More critically, they often don’t know what kinds of content they need to invest in.