December 11, 2014
In January 2015, Google will officially roll out Google Tag Manager version 2 (GTM V2), its powerful website tag management system. If you aren’t using GTM yet to create and update tags to track activity on your website, now is the perfect time to start.
Topics: Content Metrics and Analytics, Website Content, Content Strategy
December 11, 2014
It used to be that only “influencers” could blog on LinkedIn. But that changed in 2014 when LinkedIn made this capability available to all its members. Now with just a click of the pencil icon under your profile image, you can compose and publish your insights via the LinkedIn Publisher tool.
Topics: Social Media, Blogging, LinkedIn
December 10, 2014
My name is Paul, and I’m addicted to the Investigation Discovery cable channel.
“ID”—for those not in the know—is Discovery Communications’ 24/7 collection of original and curated true-crime mysteries. Recently, my ID addiction led to the discovery of “Serial,” a new true-crime show that investigates a 15-year-old murder case. The show isn’t on TV. In fact, it’s not on radio or YouTube, either. It’s actually in a trendy digital format that’s risen in popularity by 25 percent from 2013-2014, according to Edison Research.
Topics: Content Marketing, Demand Generation, Interactive Media, Content Tools, Video, virtual events, podcasts
December 10, 2014
Advances in technology have made one thing abundantly clear in the last 15 years: We are never “finished” with improving. This holds especially true in content marketing.
Topics: Content Marketing, Content Strategy, content ROI, marketing automation