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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Twitter: Are you using the right images?

Posted by Aisha Farooq

July 7, 2014

When it comes to social media, research shows that 44 percent of users are more likely to engage with brands that post photos as opposed to brands that don't. As a result, B2B marketers are increasingly using images to deliver their messages. And with Twitter's recent additions of GIFs and photo collages, the need to think visually and tell compelling stories with images is all the more important if your social media marketing efforts are going to stay relevant.

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Topics: Social Media, Content Marketing

Video Review: Plantronics' Motion Graphics Make the Abstract Real

Posted by Bill Golden

July 7, 2014

Rating: ****

Software is difficult to visualize. Its very purpose, in essence, is to work without being noticed. So how do you show how software works in a video?

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Topics: Video

Event Content: 10 Tips to Increase ROI

Posted by Steve Middleton

July 3, 2014

According to the Content Marketing Institute and Marketing Profs, events are the most effective content marketing tactic. They’re also a goldmine for content that can be leveraged and repurposed to drive engagement and demand. But to ensure your event content continues to add value, you need a plan.

Use these 10 tips to maximize the value of your live event. 

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Topics: Content Metrics and Analytics, Content Marketing, Demand Generation, Content Creation