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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

2015: The Year of Personas

Posted by Christine Zender

December 18, 2015

Since Tendo’s founding in 1999, we’ve always sent out a holiday message. It’s a way for us to step back from our day-to-day tasks and deliverables and thank our clients and friendos for their collaboration, their support, and frankly, their business throughout the year.

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Topics: Buyer Personas

Getting To Know Them: How to Build Valuable Personas

Posted by Danie Taylor

July 28, 2015

Once upon a time, I was a TV news producer. It was my job to tell breaking news stories in the most compelling and relevant way possible. Occasionally we cut stories because of time, but mainly because of fit. Not every story was right for our audience.
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Topics: Buyer Personas

There's never an excuse to be boring

Posted by Josh Krist

June 6, 2014

Recently, one of our editors bought a new piece of guitar equipment. Since he bought it used, he wanted to make sure he got a good price so he did some online research. Though the Amazon.com reviews were positive, it was the manual that reviewers couldn’t stop gushing about. Yes, the manualthe documents that are usually explained with basic, yet confusing, pictures or are written in something only vaguely resembling English.

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Topics: Buyer Personas, Content Marketing, Website Content, Content Creation, Content Strategy