Rating: ***

As Salesforce’s chief digital evangelist put it, “Video has gone mainstream for B2B marketers and switched from a nice-to-have to an absolute must.” Simply having a generic video for your product or service is not enough. Videos—like all assets—are only as good as they are relevant and helpful. People want to see the most useful information at the right time, instead of being inundated with all the facts at every turn. 

“Video is the future of content marketing,” according to The Guardian. While this statement may sound provocative and reductive, it also has a ring of truth.