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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

5 Signs Your Site Design Isn't Effective

Posted by Truman Ports

August 17, 2015

According to Forbes, humans develop initial impressions of each other in just seven seconds. Should we approach or avoid that person? Are they trustworthy, competent, likeable? We make all these evaluations at lightning speed. When it comes to a website, our brains work even faster. A study in Behaviour & Information Technology found that it takes .05 seconds for us to form an opinion. So just like meeting someone for the first time, when it comes to your website, you better knock the socks off of people—and you have less than a second to do it!

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Topics: Website Content, Website Design

Don't Give Long-Form Content Short Shrift

Posted by Liz Eva

May 27, 2015

In an age when the average smartphone user reportedly has an attention span less than that of a goldfish, you might think that the shorter a piece of content is, the more likely it is to engage its intended audience. While there is definitely a case to be made for brevity, long-form content also deserves a place in your content mix. 

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Topics: Blogging, Website Content, Content Creation

Google Tag Manager Revolutionizes Metrics Collection

Posted by John Dorsey

December 11, 2014

In January 2015, Google will officially roll out Google Tag Manager version 2 (GTM V2), its powerful website tag management system. If you aren’t using GTM yet to create and update tags to track activity on your website, now is the perfect time to start.

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Topics: Content Metrics and Analytics, Website Content, Content Strategy

Make sure your brand voice carries

Posted by John Dorsey

September 9, 2014

Are you maximizing the impact of your brand’s voice to leave a lasting impression? Every interaction you have with prospective customers or long-time contacts is part of an ongoing conversation, and it’s important to make consistent use of your voice to strengthen that bond. Here are three simple steps to optimizing your brand’s voice for maximum effect.

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Topics: Content Marketing, Website Content, Content Creation

There's never an excuse to be boring

Posted by Josh Krist

June 6, 2014

Recently, one of our editors bought a new piece of guitar equipment. Since he bought it used, he wanted to make sure he got a good price so he did some online research. Though the Amazon.com reviews were positive, it was the manual that reviewers couldn’t stop gushing about. Yes, the manualthe documents that are usually explained with basic, yet confusing, pictures or are written in something only vaguely resembling English.

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Topics: Buyer Personas, Content Marketing, Website Content, Content Creation, Content Strategy

Do's & Don'ts of a Successful About Us Section

Posted by Zach Edling

February 3, 2014

There's a common saying about referees in sports: You don't notice the good ones. The only time you usually pay attention to them is when they're screwing up. Referees, like doctors or yes, content marketers, should all follow the same basic principle: Do no harm.

The About Us section of many B2B websites often disregards this maxim. Like a whistle-happy zebra, many companies make this section all about them. Which despite the name, is a harmful approach to take. Customers' interest in your company is directly related to how it benefits them, how you will solve their problems.

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Topics: Content Marketing, Website Content, Content Strategy