Has your coworker ever stopped a long meeting so the attendees could take a “bio break?” Offered to run something “up the flagpole?” Encouraged you to seize the “low-hanging fruit?” If so, you’re not alone. We hear those bits of jargon all the time—and although it’s painful to admit, we’re guilty of spouting them off, too. In our ongoing quest to abolish meaningless jargon and encourage clear communication (e.g., getting back to brass tacks), we bring you another edition of Jargon Watch.

Participating in event marketing can be a pretty big deal, whether you’re joining an event as an exhibitor or putting on an event of your own. It requires time, resources, and often a substantial budget. But according to the EventTrack 2015 survey, most marketers consider the investment worthwhile. In fact, 48 percent of brands realize ROI between 3:1 and 5:1, and 29 percent report a 10:1 return on their event marketing investments. 

When you read the phrase “house style guide,” do you think it’s time to replace the office carpet? Many employees don’t know anything about their company’s style guide, or even that there is such a thing as an established writing style for a business. That’s a missed opportunity, because many customers find your business online and in print—not in physical offices and brick-and-mortar stores.