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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Laura Blackwell

Recent Posts

Voice and Tone: Music to Your Customers' Ears

Posted by Laura Blackwell

December 21, 2015

Behind all great brands are great stories. And behind all great stories is great content. Developing this great content depends on innovative ideas, unique points of view, compelling visual elements, and a distinct and consistent voice and tone—and that’s just naming a few key factors.

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Topics: Content Strategy, content foundation, voice and tone

Why You Need a House Style Guide

Posted by Laura Blackwell

September 3, 2015

When you read the phrase “house style guide,” do you think it’s time to replace the office carpet? Many employees don’t know anything about their company’s style guide, or even that there is such a thing as an established writing style for a business. That’s a missed opportunity, because many customers find your business online and in print—not in physical offices and brick-and-mortar stores.

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Topics: Content Creation, Content Strategy