Has your coworker ever stopped a long meeting so the attendees could take a “bio break?” Offered to run something “up the flagpole?” Encouraged you to seize the “low-hanging fruit?” If so, you’re not alone. We hear those bits of jargon all the time—and although it’s painful to admit, we’re guilty of spouting them off, too. In our ongoing quest to abolish meaningless jargon and encourage clear communication (e.g., getting back to brass tacks), we bring you another edition of Jargon Watch.

When you work at an agency—and a marketing agency, no less—your exposure to a range of companies and industries puts you in a perfect position to discover words and phrases that have entered the lexicon (or in some cases, re-entered the lexicon). Given Tendo’s roster of technology clients, we get an extra dose of tech slang, making us feel like we’re at the jargon epicenter sometimes.