Participating in event marketing can be a pretty big deal, whether you’re joining an event as an exhibitor or putting on an event of your own. It requires time, resources, and often a substantial budget. But according to the EventTrack 2015 survey, most marketers consider the investment worthwhile. In fact, 48 percent of brands realize ROI between 3:1 and 5:1, and 29 percent report a 10:1 return on their event marketing investments. 

Advances in technology have made one thing abundantly clear in the last 15 years: We are never “finished” with improving. This holds especially true in content marketing.