Social media constantly evolves. Keeping up with platform updates and social trends can be a full time job. Our Social & Influencer Strategy team at Tendo stays on trend by monitoring social media channels and gathering new information and tips. One truth we’ve observed is that attaching an image to a tweet increases engagement, and the most effective image format is a social snapshot.

If you spend an entire first date talking about yourself, you likely won’t have a second date. The content marketing world is no different. You won’t continue to court a potential customer if your company talks endlessly about its products and services right out of the gate. To develop strong customer relationships, companies need to find out who their customers are, demonstrate an understanding of their pain points, and share appealing content at the right time.

It doesn’t take a rocket scientist to craft an innovative event marketing strategy, but it turns out that we can learn a thing or two from them.