Social media constantly evolves. Keeping up with platform updates and social trends can be a full time job. Our Social & Influencer Strategy team at Tendo stays on trend by monitoring social media channels and gathering new information and tips. One truth we’ve observed is that attaching an image to a tweet increases engagement, and the most effective image format is a social snapshot.

Inspiring others to share your content is a daily battle for content marketers, and this is exactly why we love viral marketing. According to kissmetrics, “a successful viral campaign can have 500–1000 times more impact than a non-viral campaign.” We are always looking for new and innovative ways to increase social engagement, so here’s a look at some of our favorite viral marketing success stories. 

When it comes to social media, research shows that 44 percent of users are more likely to engage with brands that post photos as opposed to brands that don't. As a result, B2B marketers are increasingly using images to deliver their messages. And with Twitter's recent additions of GIFs and photo collages, the need to think visually and tell compelling stories with images is all the more important if your social media marketing efforts are going to stay relevant.

The use of hashtags has evolved past adding a simple “#” before keywords in your social media message. Event marketers are now taking the time to plan a hashtag strategy before an event, resulting in a much stronger and effective social media campaign.