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THE TENDO VIEW

CONTENT MARKETING INSIGHTS & ANALYSIS

Back to the future: New ideas invigorate older content formats

Posted by Paul Way

December 10, 2014

My name is Paul, and I’m addicted to the Investigation Discovery cable channel.

“ID”—for those not in the know—is Discovery Communications’ 24/7 collection of original and curated true-crime mysteries. Recently, my ID addiction led to the discovery of “Serial,” a new true-crime show that investigates a 15-year-old murder case. The show isn’t on TV. In fact, it’s not on radio or YouTube, either. It’s actually in a trendy digital format that’s risen in popularity by 25 percent from 2013-2014, according to Edison Research.

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Topics: Content Marketing, Demand Generation, Interactive Media, Content Tools, Video, virtual events, podcasts