The infographic is dead; or if not dead, it's going extinct. At least according to Fast Company.

A recent study cited distinct differences between marketers who have a documented content strategy and those who do not. While 93 percent of B2B marketers use content marketing, only 42 percent are effective at it. The marketers who have a documented content strategy are more effective and find every aspect of content marketing less challenging. And with so much content competing for audience’s attention, many companies are realizing content audits can play an integral role in building an effective content strategy.

There's a common saying about referees in sports: You don't notice the good ones. The only time you usually pay attention to them is when they're screwing up. Referees, like doctors or yes, content marketers, should all follow the same basic principle: Do no harm.