As a content strategist and producer, nothing beats a creative project that solves your client’s most complex content challenges. It’s an exciting journey that involves exploration, creativity, and collaboration. This is especially true of video projects, which often begin with a vision statement like, “we need a video.” Having delivered many creative videos over the years, we’ve developed a process that lets us explore and test ideas, while incorporating client input along the way and staying true to the project’s goals. 

What happens after a video shoot often makes the difference between a decent video and a great one. And by after, I mean post-production. This is when you actually build and shape your story and add the graphics and music that make your video stand out. No matter the size of your project, it’s crucial to always plan the time and resources for post-production. If you don’t, you put the quality and value of your work at risk.

Rating: *****

In January, editors from Vox.com sat down with President Obama for a wide-ranging interview on several domestic and foreign policy topics. Vox has earned high praise for their innovative formats and use of data “to explain the News" and clarify complex topics. After reviewing "Obama: The Vox Conversation," I can say that the high praise is justified. 

2014 brought another year of hyper-viral Web videos that racked up millions of views. We looked at five of the most watched to see how they generated so many views and shares.

Video plays a number of important roles across the demand generation cycle. It can drive people to gated assets, be a component of lead-nurture streams, or complement and enhance primary offer content like e-books and virtual events. But it could also be the offer content if you follow these three steps.

Rating: ****

Software is difficult to visualize. Its very purpose, in essence, is to work without being noticed. So how do you show how software works in a video?