In an age when the average smartphone user reportedly has an attention span less than that of a goldfish, you might think that the shorter a piece of content is, the more likely it is to engage its intended audience. While there is definitely a case to be made for brevity, long-form content also deserves a place in your content mix. 

The infographic is dead; or if not dead, it's going extinct. At least according to Fast Company.

What happens after a video shoot often makes the difference between a decent video and a great one. And by after, I mean post-production. This is when you actually build and shape your story and add the graphics and music that make your video stand out. No matter the size of your project, it’s crucial to always plan the time and resources for post-production. If you don’t, you put the quality and value of your work at risk.

Rating: *****

In January, editors from Vox.com sat down with President Obama for a wide-ranging interview on several domestic and foreign policy topics. Vox has earned high praise for their innovative formats and use of data “to explain the News" and clarify complex topics. After reviewing "Obama: The Vox Conversation," I can say that the high praise is justified. 

The much-anticipated Apple Watch has arrived at last, and though early reviews have been mixed, many publishers have been eagerly trumpeting plans to produce content specifically for the wearable. The New York Times announced plans for one-sentence stories and The Guardian announced its own watch-sized offering called "Moments." These are but two of the publishers rushing to adapt content for the latest Apple form factor, a move that looks like 2010 all over again. Yet in merely re-sizing content for the watch face, content providers risk missing a huge opportunity.

Working daily in social media, I know how rewarding—and frustrating—it can be. New products and features are released on an almost daily basis, and networks push so many updates that it’s nearly impossible to be fully caught up on social media. Social media strategists need to be aware of these changes and understand how they impact client recommendations.

A recent study cited distinct differences between marketers who have a documented content strategy and those who do not. While 93 percent of B2B marketers use content marketing, only 42 percent are effective at it. The marketers who have a documented content strategy are more effective and find every aspect of content marketing less challenging. And with so much content competing for audience’s attention, many companies are realizing content audits can play an integral role in building an effective content strategy.