July 7, 2014
When it comes to social media, research shows that 44 percent of users are more likely to engage with brands that post photos as opposed to brands that don't. As a result, B2B marketers are increasingly using images to deliver their messages. And with Twitter's recent additions of GIFs and photo collages, the need to think visually and tell compelling stories with images is all the more important if your social media marketing efforts are going to stay relevant.
Topics: Social Media, Content Marketing
February 11, 2014
The use of hashtags has evolved past adding a simple “#” before keywords in your social media message. Event marketers are now taking the time to plan a hashtag strategy before an event, resulting in a much stronger and effective social media campaign.
Social media hashtags are used to optimize content and increase engagement across social media channels. When used correctly, a good hashtag can help highlight a subject or categorize messages around an event. When used incorrectly, a hashtag can confuse an audience or result in content that looks like spam.
Topics: Social Media
February 7, 2014
If social media is part of your content marketing strategy, great job! But if you aren’t integrating your social media with the rest of your content, it could be doing more to engage your audience and extend your company’s reach.
Integrating social media with your content means weaving the two together, such as adding a link from an ongoing community discussion to a blog post or e-newsletter article covering the topic of that discussion. And it can work both ways. You could also use that article to introduce a new discussion to your community.
Topics: Social Media, Content Strategy