Advances in technology have made one thing abundantly clear in the last 15 years: We are never “finished” with improving. This holds especially true in content marketing.
December 10, 2014
Advances in technology have made one thing abundantly clear in the last 15 years: We are never “finished” with improving. This holds especially true in content marketing.
Topics: Content Marketing, Content Strategy, content ROI, marketing automation
November 12, 2014
The value of face-to-face connections for lead generation potential keeps events at the top of marketers' priority list. According to Forrester, 20 percent of the average B2B marketing budget is dedicated to industry events.
Topics: Social Media, Content Strategy
November 12, 2014
Let’s not reinvent the banner ad.
Reading the New York Times recently, two tech articles caught my eye. Farhad Manjoo wrote about "The Fall of the Banner Ad," and Microsoft announced that it would make Office free for mobile devices.
Topics: Content Marketing, Content Creation, Content Strategy
November 11, 2014
Anyone who started their career in a newsroom and then switched to marketing knows that the methods and values in most newsrooms are challenging to fit into a corporate environment. In a newsroom, when you write something that gets powerful people mad, you know you’re doing your job well. In marketing, not so much. So why are more and more companies interested in brand journalism?
Topics: Content Campaigns, Content Marketing, Content Creation, Content Strategy
August 11, 2014
Whether you're an expert on mindfulness, productivity, Cloud or Big Data, raising your online influence can help establish you as a thought leader and burnish your company's reputation. But if you go about it the wrong way, you can inadvertently alienate the very people you're trying to win over.
Topics: Social Media, Content Marketing, Content Strategy
August 11, 2014
Does size matter? When it comes to social media metrics, not as much as it used to. Success in social used to be measured by followers and likes, numbers that indicate the size of your audience. Many brands these days, however, are looking for more sophisticated and enlightening metrics, such as engagement and conversion.
Topics: Content Metrics and Analytics, Social Media, Content Strategy
June 9, 2014
Content marketing is a marathon, not a sprint. Unless you have the right tools to help you stay focused on the long view, your content strategy is certain to veer off course. That’s where an editorial calendar comes in.
Topics: Content Strategy